May the FORCE be Bestowed on YOU

 The advertisement is uniquely done because it touches on many aspects of one's being.It draws at the heartstrings of family and the imagination of a child and how the child tries to create what they view onscreen into reality. It is quite heart-warming to see the child try to use the FORCE on a number of thing, such as the bed, the baby doll,  the dryer, the family dog, his mother, and is quite disappointed when it does not work. He gets a new hope of the FORCE working when his father comes home the all-new 2012 Passat. He dismisses his father to try it on the car, and is almost disappointed again, when he gives it another try, and it appears to work. The car makes a noise and the headlights blink on then off, the child looks towards the house and is unsure if he did it or not. In reality the father has caught on to his child's hopes and locks the car at just the right time, giving the sense of accomplishment. The father looks towards the mother as this is taking place and wonders if she gets it. It would appear to have a traditional gender role in this video with the stay at home mother and the father coming home after a days work to his family. The portrayal of an upper-class family is not a normal one in the 21st century, as most households have two working parents and the child has a in-home care-giver or goes out to a nursery/daycare center, if not already in school. It appears this child is not of school going age, hence the mother preparing a sandwich for her child.  Generations of movies can be gapped with remakes of movies in the past and the inventions of the DVD player, or even more current the Blu-ray player. Retail marketing make gains in this as well because with remakes being brought back to the movie theaters, many products can be bought to enhance the movie, hence the Darth Vader costume, etc. Having a classy and reliable car is of utmost importance to families in the 21st century.